Copenhagen: Course in writing for the Web - a cooperation between ISOC and Kommunikationsforum

Writing for the Web

Learn from the best at our one-day training course in English on how to write content for websites, blogs and social media. The participants evaluate the course to 4,6 out of 5. This course is organized in cooperation between ISOC and Kommunikationsforum. NB! If you use English at work, you can benefit especially from this course. But you don't need to be a native English speaker to participate, as long as you speak English. The learnings are just as relevant, if you write in Danish.

Om K-dagen


NB: Kurset er afholdt. Se kommende kurser her

Make your ideas stick in the digital world

People consume information differently online: attention, scanning and navigation behaviour all confound the assumptions of writers used to traditional documents and paper. In this course you will learn and practice hands-on techniques to translate plain good writing into effective writing for the Web. 
 
"The course was very focused, perfectly suited for people who work with communications" (Feedback from participant)
 
This course covers the following modules:
  • Principles of writing for the Web
  • Writing website content
  • Writing for blogs and social networks
  • Micro-writing: Twitter, status, SMS and the mobile Web
Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
 
"It was great to meet with people from similar positions and discuss the issues and questions we have in common. Having a skilled lecturer at the course helped me to keep up with the best practices in web writing" (Feedback from participant)
 
 
What to expect
This course is popular for its hands-on format, revolving around a variety of fun and fast-paced writing exercises.
 
It´s heavy on reality and light on theory. Your trainer will introduce the concepts clearly, and then focus on real-world skills that connect the big picture to your job. Expect to spend a lot of your day writing, not listening. You will also receive personal coaching on your writing style – and feel free to bring along any texts that you are working on if you would like in-depth feedback and guidance.
 
The training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.
 
Who should attend?
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for all professionals who create communication texts, since almost all written content is destined for the Web in some form.

If you use English at work, you can benefit especially from this course. But you don't need to be a native English speaker to participate, as long as you speak English. The learnings are just as relevant, if you write in Danish. 
 
 
You can get PU-financing for this course. Sign up here, if you can get PU-financing.
 
How do I sign up?
We only have room for a limited number of participants so sign up as soon as possible - please click here or e-mail your contact information to us on kdag@kforum.dk
 

Program

Module 1: Principles of writing for the Web
This module explores the principles and practicalities of customising writing for the very different environment online.
  • Understanding how people read differently online
  • Adapting traditional texts to suit Web reading behaviour
  • Rules, principles and best practice for effective Web texts
  • Extract learnings from best practice examples
Module 2: Writing website content
This module covers writing content that gets discovered: keyword and search optimisation.
  • Key written elements of effective websites
  • Using links, levels and structure to help online readers digest web texts
  • Workshop: improving the written content of your own website
 
Lunch
 
Module 3: Writing for blogs and social networks
This module covers writing content that inspires people to follow and share in social media.
  • Topic and content planning
  • Thought leadership blogging
  • Style and tone for social media
  • Blog etiquette
Module 4: Micro-writing: Twitter, Status, SMS and the mobile Web
This module covers writing for the shortest online formats that increasingly dominate people’s consumption of information online.
  • Writing for the 140-character news cycle
  • Packing PR value into the briefest written formats
  • Workshop: condensing language without losing meaning
 

Udbytte

You will understand the fundamental differences between writing for paper and writing for electronic delivery, and gain experience of implementing these ideas in practice. You will be able to:

  • Understand research about how people read and consume information differently online and apply it your own writing
  • Adapt and re-edit texts to optimise them for web reading
  • Write website content that is easy for online readers to navigate and digest
  • Apply keyword strategies for search engine optimisation so that your content gets discovered
  • Write content for blogs and social media that inspires people to follow and share
  • Distil your writing down into its purest, simplest form for micro-formats like Twitter and SMS
NB! If you use English at work, you can benefit especially from this course. But you don't need to be a native English speaker to participate, as long as you speak English. The learnings are just as relevant, if you write in Danish. 
 

Mød

Sue Rizzello has 20 years of experience in marketing & PR, gained in agency and in-house. She has worked internationally as a managing director and marketing director. She has worked for and adviced companies like Edelman Worldwide, IBM, HP, Microsoft, Oracle and Cap Gemini.

Today Sue runs Remedy Consulting, an independent business consultancy which helps businesses, business leaders and entrepeneurs to find their voice and align it to their vision, in order to grow their business. Sue is a thought leadership expert and a prolific executive level writer. She also blogs with dedication about innovation and marketing strategy, and she is an amateur designer and keen photographer. 
 
 
 
 
Sue Rizzello
Business & Innovation Marketing Consultant
Remedy Consulting & ISOC

Praktisk

When?
The course will take place on Tuesday October 6th at 9.15 - 16.00. Please arrive at 8.45 for breakfast, and we will start out at 9.15 exactly. 
 
Where?
At Kommunikationsforum, Gammel Kongevej 3E, 4. 1610 Copenhagen V
 
How do I sign up?
We only have room for a limited number of participants so sign up as soon as possible - please click here or e-mail your contact information to us at kdag@kforum.dk 
 
What is the fee?
The price is DKK 4,990 (plus VAT for Danish participants only) for the whole day. The price is equivalent to £545. If you have to travel from outside Denmark please contact us for a partly reimbursement of transport up to 1000 DKK/£110. Once we receive your registration we will send confirmation that you are enrolled together with an invoice. Reimbursement is then not possible. If you are unable to attend, you are welcome to send a colleague instead
 
If you sign up for both this course and our Axure web design course no later than September 15th, you'll get 15% discount on your total fee.
 
You can get PU-financing for this course. Sign up here, if you can get PU-financing.
 

What if I'm a student?
Kforum offers one student free participation. We require that you are studying at a relevant education, and are willing to share your learnings after the course. The free participation for a student is no longer available.
 
Who is organizing the course?
Kommunikationsforum is organizing this course in close cooperation with ISOC, the International School of Communication. Kommunikationsforum is the main network for Danish communicators and media professionals, and a leader in communication training with more than 65 courses every year.  The International School of Communication is based in London and has training centers in Brussels, Dubai and Saudi Arabia. International School of Communication is a respected and professional company that focuses on hands-on communication training.
 
Any questions?
If you have questions, please feel free to contact Marta Karolina Olsen, on +45 33 42 21 60. You can also email us on kdag@kforum.dk.
 
Sådan finder du
Hos Kforum
Gammel Kongevej 3E, 4. sal,
1610 København V

FAQ

Andre kursister giver dette kursus
4,3/5
Dato:
Tirsdag 6. oktober 2015
Tidspunkt:
9.15-16.00
Sted:
Pris pr. deltager:
4990 (ekskl. moms)
Bring a colleague and he/she will receive a 20% discount
 

Kontakt

Mød

Sue Rizzello
Business & Innovation Marketing Consultant
Remedy Consulting & ISOC

Få nyhedsbrev

Få nyhedsbrev

Alt hvad du behøver at vide om kommunikation i din indbakke.

Ud over nyhedsbrevet får du max to andre faglige e-mails om ugen.