Learn from the best at our one-day training course in English on how to write content for websites, blogs and social media. The participants evaluate the course to 4,6 out of 5. This course is organized in cooperation between ISOC and Kommunikationsforum. NB! If you use English at work, you can benefit especially from this course. But you don't need to be a native English speaker to participate, as long as you speak English. The learnings are just as relevant, if you write in Danish.
Make your ideas stick in the digital world
People consume information differently online: attention, scanning and navigation behaviour all confound the assumptions of writers used to traditional documents and paper. In this course you will learn and practice hands-on techniques to translate plain good writing into effective writing for the Web.
"The course was very focused, perfectly suited for people who work with communications" (Feedback from participant)
This course covers the following modules:
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Principles of writing for the Web
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Writing website content
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Writing for blogs and social networks
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Micro-writing: Twitter, status, SMS and the mobile Web
Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
"It was great to meet with people from similar positions and discuss the issues and questions we have in common. Having a skilled lecturer at the course helped me to keep up with the best practices in web writing" (Feedback from participant)
What to expect
This course is popular for its hands-on format, revolving around a variety of fun and fast-paced writing exercises.
It´s heavy on reality and light on theory. Your trainer will introduce the concepts clearly, and then focus on real-world skills that connect the big picture to your job. Expect to spend a lot of your day writing, not listening. You will also receive personal coaching on your writing style – and feel free to bring along any texts that you are working on if you would like in-depth feedback and guidance.
The training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.
Who should attend?
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for all professionals who create communication texts, since almost all written content is destined for the Web in some form.
If you use English at work, you can benefit especially from this course. But you don't need to be a native English speaker to participate, as long as you speak English. The learnings are just as relevant, if you write in Danish.
How do I sign up?
We only have room for a
limited number of participants
so sign up as soon as possible -
please click here or e-mail your contact information to us on kdag@kforum.dk
Module 1: Principles of writing for the Web
This module explores the principles and practicalities of customising writing for the very different environment online.
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Understanding how people read differently online
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Adapting traditional texts to suit Web reading behaviour
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Rules, principles and best practice for effective Web texts
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Extract learnings from best practice examples
Module 2: Writing website content
This module covers writing content that gets discovered: keyword and search optimisation.
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Key written elements of effective websites
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Using links, levels and structure to help online readers digest web texts
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Workshop: improving the written content of your own website
Lunch
Module 3: Writing for blogs and social networks
This module covers writing content that inspires people to follow and share in social media.
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Topic and content planning
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Thought leadership blogging
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Style and tone for social media
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Blog etiquette
Module 4: Micro-writing: Twitter, Status, SMS and the mobile Web
This module covers writing for the shortest online formats that increasingly dominate people’s consumption of information online.
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Writing for the 140-character news cycle
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Packing PR value into the briefest written formats
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Workshop: condensing language without losing meaning
Sue Rizzello has 20 years of experience in marketing & PR, gained in agency and in-house. She has worked internationally as a managing director and marketing director. She has worked for and adviced companies like Edelman Worldwide, IBM, HP, Microsoft, Oracle and Cap Gemini.
Today Sue runs Remedy Consulting, an independent business consultancy which helps businesses, business leaders and entrepeneurs to find their voice and align it to their vision, in order to grow their business. Sue is a thought leadership expert and a prolific executive level writer. She also blogs with dedication about innovation and marketing strategy, and she is an amateur designer and keen photographer.
Vi kalder vores kommunikationskurser for K-dage. Vi holder både hel- og halvdagskurser om en række forskellige emner inden for kommunikation, sociale medier og markedsføring. K-dagene har altid en praktisk tilgang til kursets emne. På den måde sikrer vi, at du får brugbare metoder, værktøjer og input med hjem.
Når du har tilmeldt dig en K-dag, er din tilmelding bindende. Men du er altid velkommen til at sende en kollega i dit sted, hvis du er forhindret. Giv os blot besked ved at skrive til
kdag@kforum.dk, eller ring på 33 42 21 60
Du kan tilmelde dig en K-dag lige op til kursusdatoen. Dog må du gerne give os et kald på 33 42 21 60, hvis du vil tilmelde dig senere end en uge inden. På den måde sikrer vi, at du får nødvendig information om K-dagen i tide, så du får fuldt udbytte af dagen.
Vi aflyser stort set aldrig vores K-dage. Vores aflysninger de seneste ni år kan tælles på én hånd.
Prisen på et heldagskursus er: 5490 kr. (eksklusiv moms) – og der er kollegarabat på 20% på alle efterfølgende tilmeldinger, hvis I er flere fra samme virksomhed, der gerne vil deltage.
Prisen på et halvdagskursus er 2.750 kr. (eksklusiv moms)
Prisen på vores længere forløb varierer. Læs om den under ’praktisk info’ på de enkelte kursusbeskrivelser. Du er også velkommen til at skrive til
kdag@kforum.dk eller ringe på 33 42 21 60.
På alle vores K-dage får du morgenmad, frokost og lækker forplejning dagen igennem.
Du møder andre med samme faglighed, arbejdsområder og udfordringer som dig, så du er sikret kompetent sparring dagen igennem. Vores oplægsholdere er branchens dygtigste – og eksperter på det område, de underviser i. K-dagene er tilrettelagt og faciliteret af vores faglige kursusledere, så intet er overladt til tilfældighederne, og så du får det størst mulige udbytte af K-dagen.