Demand Generation Manager

Siteimprove
Siteimprove
Demand Generation Manager til Siteimprove
Are you an experienced digital marketer, looking for an opportunity to help shape global demand generation in a fastpaced SaaS environment? Then make sure to get in touch.
We’re looking for a specialist Demand Generation Manager in our corporate marketing team in Copenhagen. You’ll develop, manage, and measure our global demand generation programs across multiple digital channels.
 
To be successful in this role, you need a broad digital marketing background and understand how various digital marketing channels can work together to deliver a fantastic customer experience and coherent messaging.
 
Responsibilities
  • Develop and execute digital, multi-channel marketing campaigns. Identify the right channels to use, and provide guidance to field on what works when they run local initiatives
  • Ensure appropriate tracking is in place for all campaign activities and monitor as well as optimize them constantly
  • Work with our agency partner to manage and optimize Siteimprove’s paid search investment. Collaborate with field to optimize local performance
  • Build content syndication and distribution from the ground up, working closely with our Senior Digital Editor
  • Negotiate any media buying as required and manage placements
  • Support field marketing with the implementation of digital campaigns for their markets
In this role, you’ll challenge the status quo at Siteimprove and help us take marketing tactics focused on new customer acquisition to the next level. You’ll deliver fantastic marketing touchpoints and always have an eye on design and overall customer experience. It’s your goal to make every touchpoint highly engaging and deliver fantastic brand experiences to our prospective customers. You’ll also support thinly spread field marketers in the roll-out of proven digital activities and lead sources.
 
What we require of you
  • Ideally native English speaker, Danish not a requirement
  • 5+ years of digital marketing experience
  • Data-driven, always ensuring we’re tracking and analyzing the right metrics
  • Fantastic project management and communication skills
  • Ability to juggle multiple, diverse projects at once in a fast-paced environment
  • High attention to detail
  • An eye for design and creative thinking to come up with new, engaging ways to communicate with prospects
  • Fantastic collaboration skills and ability to work through feedback constructively. Amongst others, you’ll work closely with our editors, designers, data & system specialists and field marketers
 
What we’ll love about you
That you’re self-driven, analytical and structured in your approach, and a great collaborator. You’ll need to be an excellent communicator, and a dash of B2B and/or SaaS marketing experience would be a big plus.
 
Previous experience working with PPC, social media, display advertising, email marketing, chat bots, webinar programs, website optimization, in-product promotions, using analytics software, and more.
 
What you’ll love about us
Siteimprove is a Danish founded multinational company with over 500 employees worldwide. In addition to our headquarters in the heart of Copenhagen, we have offices in Minneapolis, London, Berlin, Vienna, Amsterdam, Oslo, Sydney, and Toronto, and our customers are spread across North America, Europe, and Australia.
 
Even though we’ve been growing rapidly since our foundation back in 2003, we’ve maintained our entrepreneurial spirit and strong feeling of togetherness. Read more about the Siteimprovers and our inclusive and global work hard, play hard culture in this section. Read more about our values & culture here: https://careers.siteimprove.com/culture/
 
We also offer amazing perks!
  • Great and Inspiring Company Culture. We are passionate, innovative and people-centric. Consistently named as a great place to work across the globe.
  • Amazing Kitchen Staff. Our celebrity head chef and his kitchen staff cook delicious lunch for us every day. There’s always cake on Fridays and on special occasions and celebrations (which, luckily, is quite often). Naturally, we offer free coffee, free sodas, and free fruit ad libitum. Opportunity to buy food to take home at extremely reasonable prices.
  • Outstanding Office Location. We are located in the heart of Copenhagen in a beautiful building sometimes referred to as “the Palace” by our employees.
  • Own Friday Bar. On the top floor, we have our very own Friday Bar with quality beverages. In the summer, we may take the party to our cozy courtyard for barbecuing in the sun.
  • Corporate Social Responsibility. We do various activities to be a good corporate citizen, and we are very proud to be a socially responsible company, internally and externally.
 
How To Apply
Click on the “Apply now” button now to submit your application. If you have any questions regarding the job, feel free to contact our Talent Acquisition Specialist Katrine Rav Hallas at krh@siteimprove.com or +45 31198910.
 
Siteimprove is a global corporation and has developed data practices designed to assure your personally-identifiable information is appropriately protected. Please note that personal information may be transferred, accessed and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at Siteimprove.com/privacy.
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Frist: 30. november

Frist: 30. november

Info

Virksomhed
Siteimprove
Stillingsbetegnelse
Demand Generation Manager
Kontakt
Katrine Rav Hallas
krh@siteimprove.com
Telefon: +45 31198910
Website
Indrykningsdato
12-09-2019
Ansøgningsfrist
30. november
Adresse
Siteimprove
Sankt Annæ Plads 28
1250 København

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