Accounts Marketing Manager

Siteimprove
Siteimprove
Accounts Marketing Manager til Siteimprove
Are you an experienced Accounts Marketing Manager, looking for an opportunity to help shape Account Based Marketing (ABM) from the ground up in a fast-paced SaaS environment? Then make sure to get in touch.
We’re looking for our first Accounts Marketing Manager in our corporate marketing team in Copenhagen. Initially the role will be focused on defining what ABM means for Siteimprove.
 
Responsibilities
  • Carry out Ideal Customer Profile (ICP) analysis on a global level, and in the process develop the methodology that will be applied locally
  • Outline the differences between the different tiers of accounts and suitable marketing approaches from one-to-many, to one-to-few and ultimately one-to-one
  • Help us identify the right technology to invest in and be a key stakeholder in its roll-out, laying the foundations for use in field down the line
In addition, you’ll be hands-on running global ABM initiatives as well as supporting field with the execution of their local programs. You’ll have oversight over all ABM initiatives globally, and work with our marketing data specialist to ensure we’ve got appropriate reporting in place.
 
In collaboration with sales and field marketing, the goal of the role is to develop and deliver a range of campaigns to generate new pipeline and accelerate and expand existing opportunities. To be considered for the role, ideally, you’re a native English-speaker, because you’ll also work on:
  • Researching industry sectors, organizations and personas to develop original content and re-purpose more general, already existing marketing content
  • Tailored messaging and campaigns for certain roles, verticals, or even accounts
  • Templates and / or proofing of pitch decks, proof of concept documents, business cases etc.
  • Case studies
Field marketing is in charge of running offline activities for target accounts, but you’ll stay in touch to understand what’s working or not and help promote this knowledge through the wider marketing organization.
What we require of you
  • Ideally native English speaker, Danish not a requirement
  • 5+ years of marketing experience
  • Previous experience of running account-based marketing activities, and a thorough understanding of various channels and tactics that can be used in ABM
  • Ability to juggle multiple, diverse projects at once in a fast-paced environment
  • High attention to detail
  • Experience in content development
  • Naturally customer-focused: in this highly targeted form or marketing, you’ll need to make sure that our materials and messages resonate and are meeting customer requirements exactly
  • Fantastic collaboration skills and ability to work through feedback constructively
  • Data-driven, always ensuring we’re tracking and analyzing the right metrics
What we’ll love about you
That you’re self-driven, analytical and structured in your approach, and a great collaborator. You’ll need to be an excellent communicator, and a dash of B2B and/or SaaS marketing experience would be a big plus.
 
What you’ll love about us
Siteimprove is a Danish founded multinational company with over 500 employees worldwide. In addition to our headquarters in the heart of Copenhagen, we have offices in Minneapolis, London, Berlin, Vienna, Amsterdam, Oslo, Sydney, and Toronto, and our customers are spread across North America, Europe, and Australia.
 
Even though we’ve been growing rapidly since our foundation back in 2003, we’ve maintained our entrepreneurial spirit and strong feeling of togetherness. Read more about the Siteimprovers and our inclusive and global work hard, play hard culture in this section. Read more about our values & culture here: https://careers.siteimprove.com/culture/
 
We also offer amazing perks!
  • Great and Inspiring Company Culture. We are passionate, innovative and people-centric. Consistently named as a great place to work across the globe.
  • Amazing Kitchen Staff. Our celebrity head chef and his kitchen staff cook delicious lunch for us every day. There’s always cake on Fridays and on special occasions and celebrations (which, luckily, is quite often). Naturally, we offer free coffee, free sodas, and free fruit ad libitum. Opportunity to buy food to take home at extremely reasonable prices.
  • Outstanding Office Location. We are located in the heart of Copenhagen in a beautiful building sometimes referred to as “the Palace” by our employees.
  • Own Friday Bar. On the top floor, we have our very own Friday Bar with quality beverages. In the summer, we may take the party to our cozy courtyard for barbecuing in the sun.
  • Corporate Social Responsibility. We do various activities to be a good corporate citizen, and we are very proud to be a socially responsible company, internally and externally.
How To Apply
Click on the “Apply now” button now to submit your application. If you have any questions regarding the job, feel free to contact our Talent Acquisition Specialist Katrine Rav Hallas at krh@siteimprove.com or +45 31198910.
 
Siteimprove is a global corporation and has developed data practices designed to assure your personally-identifiable information is appropriately protected. Please note that personal information may be transferred, accessed and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at Siteimprove.com/privacy.
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Frist: 2. oktober

Frist: 2. oktober

Info

Virksomhed
Siteimprove
Stillingsbetegnelse
Accounts Marketing Manager
Kontakt
Katrine Rav Hallas
krh@siteimprove.com
Telefon: +45 31198910
Website
Indrykningsdato
12-09-2019
Ansøgningsfrist
2. oktober
Adresse
Siteimprove
Sankt Annæ Plads 28
1250 København

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