Senior Media Relations Specialist

Senior Media Relations Specialist at ROCKWOOL
Do you want to help enrich society?
Our purpose is simple and compelling: To release the natural power of stone to enrich modern living.
ROCKWOOL products save energy and water and reduce CO2 emissions, protect buildings from the spread of fire; reduce waste; improve acoustic comfort, building performance and aesthetics; and enhance Precision Growing, thereby improving the efficiency of fresh food production.
While the stone we use may be millions of years old, what we do with it is cutting-edge. Every day, ROCKWOOL colleagues are developing and applying new technologies to release yet more potential of stone wool to enrich modern life.
Would you also be proud to enrich society like we do? Apply now to join us as we improve modern living conditions for millions of people worldwide.
Are you a wizard with the written word?
Can you transform information from multiple sources into clear and compelling stories? Would you enjoy working with media to find interesting angles profiling ROCKWOOL’s unique contribution to enhancing modern living? ROCKWOOL offers a key position in the Group Communications team, which includes exciting development opportunities in an ambitious, international business.

Your new company
ROCKWOOL Group is the world’s leading supplier of innovative products based on stone wool. The Group’s operations have a large presence in Europe as well as North America, Russia, India and East Asia. In addition to supporting the CEO and other executives, the Group Communications team is focused on creating clear narratives about the role ROCKWOOL products play in areas such as fire safety, energy efficiency, sustainability and modern living more broadly. Based in Hedehusene, Denmark, the Group Communications team is a part of ROCKWOOL’s Group Marketing, Communications & Public Affairs department.

Your new role
In this position, you will work extensively on further developing and executing a media relations strategy with an eye on positioning ROCKWOOL as a leading voice in commercially relevant public and policy debates. An overarching goal will be to contribute to strengthening ROCKWOOL’s brand and reputation on the innovative cutting edge of addressing global megatrend challenges including climate change, sustainability, urbanization, and more. Raising executive and corporate profiles via the media is an important means to this end.
Reporting to the Vice President for Group Communications, you will be responsible strategically and operationally for a broad range media-related activities and initiatives. You will work closely with colleagues across disciplines in generating new content for multiple media uses, e.g. press releases, internal and external articles, key messaging documents, communications advisories, media briefing materials, Q&As, and supporting materials. In cases of crises and incidents, you will work closely with relevant colleagues to ensure timely and professional communication vis-à-vis the media.

In short, you will play a leading role in ROCKWOOL’s communications efforts. You will be a driving force in building and maintaining strong relations with a range of media segments, including business, trades, environmental, sustainability, and general interest outlets, both in Denmark and internationally. As part of the communications team, you will work extensively with colleagues across the department as well as more broadly with colleagues in other Group staff positions and in the regions. 

What you´ll need to succeed
You have solid media relations experience (min. 10 years) preferably in an international business environment. With your native or near-native English- and Danish (or other Scandinavian) language skills, you are a very strong writer and communicator in both English and Danish/Scandinavian. You are curious by nature, and have the intellect to convert new and existing information into clear, coherent, interesting stories for various media segments as noted above.
Passionate about communications and the media, you enjoy creating interesting and engaging content. Most importantly, you understand what makes a compelling story and how to pitch it to journalists in the context of the news conversation. You can work independently, while also engaging collaboratively across disciplines and geographies. You are well-organized and structured, while also being comfortable dealing with evolving priorities in a dynamic environment. Educationally, you have at least a university degree in a broadly relevant discipline; the specific educational subject matter focus is less important.
What you´ll get in return
ROCKWOOL offers a key role in an international environment where communication, agility, and adaptability are key. You will be working within a professional and ambitious department, supporting the company’s high quality and innovative products. There is much room for entrepreneurship and personal development. ROCKWOOL is proud of its friendly culture where teamwork and a down to earth attitude are common.
This is how you proceed
If you want to know more, please contact Michael Zarin, VP Group Communications at Please submit your application and CV in English and in one document via the link before 23 June.
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Frist: 23. juni


Senior Media Relations Specialist
23. juni
Hovedgaden 584C
2640 Hedehusene

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