Kommunikationsforum | When the idea of using values in organisations was introduced in Denmark in the late 1980s, the aim was normative and idealistic. Values were something which an organisation not only could but ought to employ in order to become better in all meanings of the term – better at honouring its purposes, better at motivating employ-ees, customers and users, and better at creating profits. Values were viewed as a tool which could be used to continuously encourage the organisation to minimise the difference between the demands of the values and the organisational reality. |

Values – the Necessary Illusions

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When the idea of using values in organisations was introduced in Denmark in the late 1980s, the aim was normative and idealistic. Values were something which an organisation not only could but ought to employ in order to become better in all meanings of the term – better at honouring its purposes, better at motivating employ-ees, customers and users, and better at creating profits. Values were viewed as a tool which could be used to continuously encourage the organisation to minimise the difference between the demands of the values and the organisational reality.

Læs professor Ole Thyssens artikel: Values – the Necessary Illusions fra antologien

Artiklen er fra antologien: CORPORATE VALUES AND RESPONSIBILITY.

CORPORATE VALUES AND RESPONSIBILITY
Forfatter: Mette Morsing & Christina Thyssen
Forlag: Samfundslitteratur
1 udgave 22-09-2003
ISBN: 8759310839
308 sider
Pris: 298,00

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