Gratisavisen - en avis til tiden?
Ingela Wadbring fra Institut for Journalistik og Massekommunikation på Göteborg Universitet har skrevet en doktorafhandling om gratisavisen Metro i Sverige. Titlen er "En tidning i tiden? Metro och den svenska dagstidningsmarknaden". Afhandlingen, som blev afleveret i april 2003, stiller og besvarer tre spørgsmål: Hvad er Metro? Hvordan er avisen blevet modtaget af læserne? Hvordan har Metro påvirket avislæserne og annoncemarkedet?
Sådan her introducerer Ingela Wadbring til afhandlingen:
From the time the free daily newspaper Metro was introduced in Stockholm in 1995 until the autumn of 2002, Metro International has expanded its free paper operations to 25 locations worldwide. Other companies have since then launched similar newspapers – over 80, in fact. Of these, about 50 titles remained on the international newspaper market in the late 2002. Not only was it the start of a new paper, it was also the start of something quite new in the newspaper world, both in Sweden and internationally.
Download det engelske resumé af afhandlingen her (pdf)
