Conspicuous Responsibility:Communicating Responsibility – to Whom?
It is not the aim of this article to discuss whether companies should invest or communicate more or less on social initiatives. Most companies want to be good corporate citizens, and many Danish companies engage in social initiatives one way or the other. The aim is rather to challenge the assumption that the consumer is the primary target of companies’ communication about CSR. Findings from a study of corporate reputation among Danish citizens show that although stakeholders – including consumers – want companies to engage in social activities, they do not want companies to communicate too much about it.
af Mette Morsing
Læs lektor Mette Morsing artikel: Conspicuous Responsibility:
Communicating Responsibility – to Whom?
Artiklen er fra antologien: CORPORATE VALUES AND RESPONSIBILITY. 
CORPORATE VALUES AND RESPONSIBILITY
Forfatter: Mette Morsing & Christina Thyssen
Forlag: Samfundslitteratur
1 udgave 22-09-2003
ISBN: 8759310839
308 sider
Pris: 298,00
