Tobias Lassen Falkencrone


Tobias Lassen Falkencrone

Tlf. 29381384

Karma: 28 (?)

Oprettet på Kforum: torsdag 21. juni 2007

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Linkedin Profil: http://www.linkedin.com/pub/0/312/551 

www.iamtoby.com

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Erfaring

Organisation/FirmaJob-titelEvt. beskrivelse
Maersk Group
Siden 2013
Head of Marketing & Branding Responsible for leading the effort of developing and delivering Maersk Groups global brand proposition to relevant target groups across industry verticals and geographies. Covering global Group level brand- and digital strategy development as well as execution, with the ultimate goal of branding Maersk as the partner and employer of choice supporting business objectives and attracting and retaining top talent across the business divisions.  

 Develop and implement group wide frameworks, policies and strategies related to branding & marketing delivering strong brand performance. Denmark's most valuable brand in 2014, in Nordic top 10, in Global top 500 with year on year increase in value. Proactive profiling of Maersk Group’s brand on global and local markets according to corporate brand strategy. Activation included 8 major TTL campaigns in 2013 and 5 planned in 2014 across separate markets. Responsible for strategic implementation of Maersk Group’s digital communication and branding initiatives across all digital media channels. Incl. ownership of marketing budgets including spend management and optimisation based on benchmark and ROMI
 Positioning Maersk as the leading social b2b brand in the nordics and in the global top 25. 
 Increased Group recruitment through social channels by aprox. 120% within 18 month timeframe. Responsible for strategic collaboration with global media, delivering more than 35 million viewers of Maersk branded content across 23 markets.
A.P.Møller - Mærsk
Siden 2007
Senior Corporate Brand Manager, Group Marketing & Branding

Uddannelse

InstitutionGrad/retningEvt. beskrivelse
Roskilde Universitetscenter
1999 - 2006
Cand.comm
Kommunikation

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