Vinderne af Kommunikationsprisen 2007. Fra venstre: Vice President Anna Lise Mortensen Grandjean, S...
£30.00 Paperback 0 7494 4283 2 720 Pages Læs kapitlet: Brand equity in question ...
This article describes an integrated view on corporate branding, which based on the strategic-bu...
Bliver publiceret i European Journal of Marketing We contend that this shift moves branding we...
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