...
The world of perception, or in other words the world which is revealed to us by our senses and in everyday life, seems at first sight to be the one we know best of all. For we need neither to measure nor to calculate in order to gain access to thi...
Yes, it certainly is an entertaining commercial from Danish telco TDC. It is the latest film in a series where TDC is trying to hold on to customers on the Danish marked. The intruders being, among others, the Norwegian Telenor and Swedish Telia ...
Let's continue the talk about advertising. Advertising, as defined here, is a special branch of communication and not something different from it. Advertising can, and should, be treated with the barebones resources made available on this blog. S...
Shot at National Gallery of Denmark. A wonderful place to combine art and people. The sculpture and the painting are both done by Danish artist Kurt Trampedach. Tagged: barebones communication, Copenhagen, Denmark, Knut Skjaerven, Knut Skjæ...
It does not have to be that serious all the time. So here is a quiz. In fact, the first barebones quiz ever. Question: Who is the Light Master on top of the ladder in this 2009 commercial from Danish telco TDC? 1. Is it Orson Welles, who often cas...
Just a few words to wrap up the section on John Szarkowski. Szarkowski is a former Director of Photography at New York's Museum of Modern Art. Apart from being a celebrated manager at MOMA he also was a keen photographer and scholar. He has writte...
More convincingly than any other kind of picture, a photograph evokes the tangible presence of reality. Its most fundamental use and its broadest acceptance has been as a substitute for the subject itself - a simpler, more permanent, more clearly ...
If the photographer could not move his subject, he could move his camera. To see the subject clearly - often to see it at all - he had to abandon a normal vantage point, and shoot his picture from above, or below, or from too close, or too far awa...
Who is Telenor? Or more precisely; who is Telenor Group? Telenor is the Norwegian used to be ptt. It is comparable to Telia in Sweden and TDC in Denmark. And to Sonera in Finland, now part of the TeliaSonera group (Telia for short). Telenor's hom...
I thought this was funny. What do you think? Steve Jobs certainly uses the right words. Have a good day. Tagged: Apple, Apple iPad, Apple Keynote, iPad from Apple, keynote, Las Vagas, Las Vegas Keynote, Steve Jobs, Steve Jobs Keynote 2010
Knut Skjærven linker til Nyheder fra Markedsføring
Davos 2010. The CEO of Telenor, Jon Fredrik Baksaas, is in the panel. This is the proof, then, that Norwegians do not always ski. Not even in Davos. Why I have posted this on barebones? Because decisions made in Davos will influence the global, a...
It has been a while since we had blog statistics. This time is as good as any. Who is reading barebones? The answer to that question is that I don't know. But I have an idea of where they come from. Normally the US is in for more than 50 percent o...
Annual reports are one of the best sources of information about the Danish telecommunication market. They are a good place to start if you look for briefs on strategies for handling competition and market communication, including advertising. But ...
You are probably aware that there is a special barebones project in progress. We are investigating and redefining advertising for the three major telecommunications companies on the Danish market; Telia(Sonera), Telenor and TDC. At the moment we a...
Amazing. This is good news for the barebones telco project. A great jump for Telia. Goes in the category of Grey Zone Advertising. Please see former post: barebones' new grasp on advertising. More on this later. hmm … Tagged: 2010 Telia T...
Once he left the studio, it was impossible for the photographer to copy the painters' schemata. He could not stage-manage the battle, like Uccello or Velásquez, bringing together elements which had been separate in space end time, nor could...
Photographs stand in special relation to time, for they describe only the present. Exposures were long in early photography. If the subjects moved, its multiple image described also a space-time dimension. Perhaps it was such accidents that sugge...
This is Fredensborg Palace north of Copenhagen, Denmark. It is a magnificent piece of architecture. Posted for no other reason than that. However, you might read the photograph for its connotations as well. Tagged: barebones, barebones communicat...
Rams nævner faktisk Apple i interviewet .... det hører jeg først nu.
Wonder if it is worth while getting cold ...
Nogle gange tænker jeg virkelig på om den danske nationalsport måske er at svine hinanden til. Og det uanset hvad der står i disse annoncer. Jeg kunne heller ikke lide den sidste. Nu er det næppe sådan at antall...
Som sagt: Glimrende artikel, Thomas. Tak.
Glimrende artikel, Thomas. Jeg har læst den med stor fornøjelse. Måske har jeg overset noget, men er der en direkte forbindelse (ud over inspirationen) mellem de to: Rams > Ive? Den illustration du har under pkt. 4? Er det Iv...
It seems that Danish telco and advertising big spender, TDC, has run into problems with their celebrated commercials featuring two middle age nudes, Claus and Britta. The two average Danes are played by Danish actors Kirsten Lefeldt and Peter Fr&...
Since the photographer's picture was not conceived but selected, his subject was never truly discrete, never wholly self-contained. The edges of his film demarcated what he thought most important, but the subject he had shot was something else; ...
The first thing a photographer learned was that photography dealt with the actual; he had not only to accept this fact, but to treasure it: unless he did, photography would defeat him. He learned that the world itself is an artist of incomparable ...
Here is to you Mrs. Robinson. You are welcome to sing it. I am sure that you know the song from way back. Simon and Garfunkel it was who wrote and performed it for Mike Nichols' Oscar winning filmThe Graduate. If you have seen the movie, or read t...
Well, I have just completed the first telco project post. We'll see how that barebones project will work out. I need to come back and make corrections and updates to the post. Soon.
Well, I have just completed the first triple tee post. We'll see how that barebones project will work out. I need to come back and make corrections and updates to the post. Soon.
Barebones have been looking for a company, a couple of companies, a highly competitive environment on a national (local) marked to use as a specific case to investigate, and possible show, what benefits a barebones approach to a prolific communica...
One of the most talked about Danish commercials in 2008 was Fleggaard's commercial for a washing machine. Promoted mainly by bare breasts. Titled by one if the best barebones captions that years: from bare bones to bare breasts. Now Fleggaard has ...
TDC in the Nude. That was the caption on a post submitted not long ago here on barebones. Danish advertising big spenders, TDC, the used to be Danish PTT's, launched a new television campaign with a middle age couple, Claus and Britta, as the main...
Sometimes commercials can be just brilliant. Watch the commercial found at YouTube, or make your own version here. Be your own hero. English version. Tagged: advertising, barebones, barebones communication, best advertising, brilliant commercial, ...
Please take notice of this new group on advertising that I have started on LinkedIn. Please join the group called Barebones Advertising. GROUP PROFILE: I have often wondered why there is such a severe distance between advertising, art, communicati...
First day in the new year. What is going to happen on barebones communication in 2010? As so far as this is, and should be, predictable, the idea is to move closer in on advertising. That said, updates and continuations will progress on all barebo...
Dear all. Today it's not only the end of the year. It's the end of a decade. Barebones Communication has a stake in that decade since the blog started in November 2007 and , thus, has just turned 2 year o...
Indryk banner
linker til Jakob Bagterp
linker til Niels Alsted
Men hvordan styres økonomien i et SCRUM projekt. Kunden vil jo...
Dansk Artist Forbund -- fagforening for udøvende kunstnere af ...
laver kommunikationsstrategier og går til møder i HR
linker til Astrid Biering Fonsbøl
Går til møder i HR-afdelingen
er barselsvikar som Kommunikationskonsulent i Region Hovedstaden
Skriver speciale om Videndeling på ITU....
Min egen hjemmeside med præsentation af forskellige arbejder. G...
Kære Bo, tak for en fantastisk analyse, der fik mig til at sætte endnu mere pris på Mad Men!
Frame one: Dogbert visits Rent-a-Weasel consultants 2nd frame: I need...
Hvordan motiverer man medarbejdere til en sundere livsstil, og hvor...
Åben debat om sprog, kultur og kommunikations betydning for dan...
En forskel jeg umiddelbart lægger mærke til ift. listen o...
linker til Timme Bisgaard Munk
Det er utroligt som fuldstændigt udokumenterede påstande ...
linker til René Clausen Nielsen
Din trafikkilde er ikke den rigtige Du har besøg fra kampagner...
linker til Signe Eriksen Tonsberg
Nu savner jeg kun artiklen om branchens mest overvurderede mænd...
Den står stadig i min reol, nu i løsbladssystem, 1970-f&...
http://www.berlingske.dk/danmark/facebook-profiler-afsloerer-narcissis...
Det mest komiske er vel, at det er et båndet interview. Hvis de...