Planning and implementing marketing strategy and activities across divisions and countries. Develop marketing material according to the go-to-market strategies and campaign/ business-plans of the divisions and the overall Arvid Nilsson strategy Support the division in all marketing-relevant aspects. Upholding and improving brand value (company and products) upholding and enhancing the graphic profile Developing, managing, launching and follow-up on national, and cross-border marketing activities Developing brochures, product information, catalogues and exhibition-material Secure the legal rights of Arvid Nilsson in relation to patents, trademarks and domain-names relevant market analysis Secure that the total marketing budget of Arvid Nilsson is monitored and actions taken to secure against over -spending. Be "visible" in all divisions, and allocate efforts according to marketing budget and the profitability and significance of the planned activities. Secure that all activities are carried out according to plan (both cost and time schedule)