I am experienced in branding, communication and public relations. I am currently working as communication partner in Steno Diabetes Center - a world leader in diabetes care and prevention. I moved to Steno from a position in Global Stakeholder Engagement where I worked on projects within strategic stakeholder engagement, in particular the Leadership Forum in China - where I participated in setting an agenda for change among Chinese diabetes stakeholders. Prior to joining Novo Nordisk, I have worked as a consultant on corporate culture and brand projects across different lines including Coloplast, DT Group, TDC, Kraft Foods and Carlsberg. I have worked with narrative for more than 15 years and I am specialized in authentic storytelling as a way of defining the core value of organisations/products to support corporate strategy and shape the brand. I am co-author of the book "Storytelling Branding in Practice", published Internationally by Springer, and I have published articles in specialized media as well as in the largest Danish business publication Børsen. I hold a Masters Degree in Literature and Rhetoric.