Energetic and creative individual - broad skills in the field of interactive/digital marketing, project management and business development. AP Graduate in Marketing Management and Graduate Diploma in Business Administration (IT and Economics).

Worked extensively with all aspects of interactive/digital marketing; affiliate marketing, direct marketing, viral marketing, mobile marketing, social media marketing, search engine marketing, communications planning, strategy and project management for +9 years. Highly skilled within measurement of online advertising investments (ad serving & tracking expert). 

In my roles as Interactive planner/manager I consulted clients on digital/new media and its role in the marketing mix, provided insight into integration with total marketing initiatives and assisted in defining business development objectives, tactics, targets and communication processes. I have also been responsible for leading and managing strategic digital projects for key accounts (including digital assets and websites) and developing new business areas to meet client needs. During 2009 I was responsible for mentoring and training several teams of planners and buyers in Singapore.

In my current role as Marketing Director I manage Adform’s marketing team and play a key role in realizing Adform’s aggressive growth goals. My key responsibilities include market analysis, competitor analysis, producing marketing, PR and sales materials and coordinating with PR and creative agencies. Further to this I’m responsible for developing product strategies and business plans and identification of new trends, customer segments and potential partners.