breadcrumb!?
Breadcrumbs or bread crumbs (regional variants: breading, crispies) are small particles of dry or very dry bread, which are used for breading foods, topping casseroles, stuffing poultry, thickening stews, and adding inexpensive bulk to meatloaves and similar dishes.
However the crumb of bread also may refer to the inner soft part, as distinguished from the crust.
In comedy, breadcrumbs (like marbles and rocks) has been used synonymously with one's brains or grey matter (e.g. rocks in one's head, lost one's marbles or breadcrumbs)
In the fairy tale Hansel and Gretel two young children attempt to mark their trail by leaving breadcrumbs on their path.
Jeg elsker brødkrummer, ordets betydning bringer straks tankerne hen til Hans og Grete. A trail of breadcrumbs leads to? er et mantra for mig, vi starter et sted og i tæt samarbejde arbejder vi os i mål.
Breadcrumb, Braincrumb, Brainstorm... Idéer. En kreativ process foregår i hjernen, den foregår sammen med alle involveret i det givne projekt. Fancy pantsy oplæg er fine - men rammer det ikke målgruppen kan alverdens sælger snak stoppes op i *****. Kreativ planning er halvdelen af AD'erens job.
Cross-media kampagner - Jeg er stor tilhænger af at fidle rundt i de mange medier der findes i verden i dag. Hvorfor stoppe ved medier man kender. Helsides annoncer er ikke alt! Vi skal videre, vi skal op, vi skal lege!
Markedsføring er seriøst, vejen til den skal være en leg.
Andreas Ringsted
breadcrumb
Art Director